The best way to ensure the year finishes strong is to start strong.
The best way to start strong is to sync with your key customers.
One of the biggest mistakes business-to-business sales executives make is to assume they fully understand what their customer’s top priorities are. The world is changing so fast with so many disruptive competitive entrants, NEVER assume last year’s priorities will carry forward.
Structuring your first customer call of the year is simple. Find out your buyer’s previous year’s top three ...Continue Reading →