Tony Enrico is a business improvement leader.
He combines his passion for producing results with a unique blend of honesty, integrity and care.

Experience Driving Sales & Profits

Tony Enrico has served as a President, a CEO, a COO and held multiple executive positions in Fortune 500 companies.

As a fractional CEO, COO or VP Sales, Tony works with business owners and their executive teams in small to mid-market family owned and privately held companies typically grossing $5M – $100M annually.  Areas of focus and execution include business improvements, turnarounds and people development strategies that drive desired results.

Tony believes there is a solution to every business problem and most companies have tremendous untapped potential.

As the President and COO of the nation’s largest retailer and distributor of high-end treadmills, ellipticals, bikes and home gyms, Tony led a highly successful turnaround.

Prior, Tony served as the Vice President of a boutique consulting firm advising premier companies such as Procter & Gamble, Frito Lay and Crayola Crayons on leadership development, change management and sales effectiveness.

During his successful 15-year career at Johnson & Johnson, Tony received multiple leadership and performance awards for growing and turning around multiple business units.

He is the co-author of Championship Selling: A Blueprint for Winning with Today’s Customer.

He and his wife have two sons and live in Orange County, California.


Operating Principles

Constructive Candor

Communicating with respect and transparency; no pink elephants.


Demonstrating behaviors that consistently make the organization stronger.


Choices and consequences; owning actions.

  • Tony is an incredibly intelligent businessman and a great leader. He possesses a unique combination of humility and focused determination to produce desired results.–Sean Rosensteel, Co-Founder Savvy Pro Web

  • I would highly recommend Tony to any organization interested in a leader that will drive positive change in a pragmatic yet bold manner. He raised the bar in terms of what an exceptional executive stands for and delivers.–Mark de Gorter, President Power Plate International

  • Having reported directly to Tony for several years, I can say with confidence he is a very passionate, dedicated and objective leader and will bring immense value to any business. His unique ability to embrace and create positive change was the most important factor in bringing our business back to prosperity.–Mike Moravec, 2nd Wind Exercise Equipment

  • Tony is not only extremely bright and creative, but amazingly able to combine his creativity with pragmatic execution. He is a fair-minded negotiator, a willing participant in pushing the envelope and most importantly a steadying force as an executive and leader.–Chris Clausen, President Life Fitness